You probably have a new idea every day. Getting it off the ground is a lot more difficult than just thinking of it. Nothing in life is easy (except failure). ere are some suggestions from the inspiring life of ChefGail.
It’s not what you look at but what you see that matters. – Henry David Thoreau
There may be nothing new under the sun yet people are coming up with new products, services, and ideas all the time. Gail looked at the local catering scene and recognized that hosts wanted more than the pedestrian fare being served by existing catering companies. She offered market tours and culinary travel long before anyone else caught on. She was inspired by chefs and markets around the world and brought their recipes back home. She looked at the same things as everyone else but saw unique opportunities.
Gourmet Goodies was a catering company but it did more than deliver the food. Gail brought in event planners, pastry chefs, and specialized wait staff so that she could deliver the total experience. Inspiration was part of her long-term business development but it was also part of her outreach.
Countless entrepreneurs sought her advice on recipes, business concepts, or the business building process. Gail embraced their ideas and helped mold them into viable models. She looked beyond the surface of an idea and expanded the creative process, the aesthetics, or the marketing of the final product. By reverse engineering the idea it became more real and realistic.
Seek a mentor and ask for help. Together you too must examine your best idea; look through it to see how it will make a difference or what makes it unique. In other words, try to see what others have overlooked.
